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How to Create a Trending News Post/Site with Video

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Pluto CryovolcanoSince there has been so much buzz about adding rich video content to your blog, I put together a process using Huzzaz.com to build a video channel dedicated to recent information about “the formerly known as a planet” – Pluto.

Step 1:  Identify a current news trend

Try searching trending hashtags on Twitter, Trends in Facebook or use a trending content search service like BuzzSumo. For my example, I saw lots of buzz around NASA’s discovery of potential ice volcanoes discovered on Pluto. I read the article that was attached to the tweet and saw that there was a video. I thought, I wonder how much other buzz in video form has been created about this topic? It would be convenient to provide all current video content from these sites in one post. Then post it to different platforms and have it update from one location. Read the rest of this entry »

Easy YouTube/Vimeo Gallery Integration

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My UX Channel on HuzzazWhen I wanted to integrate multimedia content for my students using Blackboard or eCollege, it was never too difficult to just embed a YouTube video right into the Source/Author HTML of these Learning Management Systems. However, mixing YouTube and Vimeo presented me (and probably you as well) difficulties in trying to achieve a cohesive and nicely formatted page for my online classes.

It’s obvious that we need to create “Edutainment” content to keep students engaged, and just sending out video links in emails or providing a bulleted list of video links has not been effective for me. There is so much relevant, rich and topical content on these video sites that can really bolster learning. Organizing, updating and laying out content to match your course scheme does take time if you are not HTML savvy.  Read the rest of this entry »

What do the new Facebook Emoticons mean for Social Media Marketers? Discussion:

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2015-10-08+18_12_22Luckily, I have a friend in Ireland that was able to confirm to me today that the new Facebook Emoticons (Emojis) have been rolled out there as a test market. I wanted clarification on whether these icons were for posts or to be included in Facebook Pages as well. They are. They are in posts and on Facebook Pages for you, and your company/service. You may think I am delving into the minutia here, but considering how important the Facebook “Like” button is for consumer sentiment, this poses a remarkable challenge. It also invites a slew of trolls to engage.  Read the rest of this entry »

Facebook announces “Unlike” button. What will be the impact on Sentiment Analytics (Opinion Mining)?

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& Billion DislikesThere’s more to just the possibility of stifling Trivia Crack and Candy Crush Saga game requests from Facebook by clicking the new “Unlike,” or Dislike button.

Mark Zuckerberg proposed this new feature to an internal corporate Town Hall on September 15th. I foresee it significantly altering the way Facebook employs its Sentiment Analytics. We will now have a very complex “duality” to consider in determining sentiment. A way to understand not only what people like, but what they don’t like. And why. He added that the button will not be like Reddit’s up/down vote because he feels that Facebook members need to express sympathy or regret in posts.

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What is Influencer Marketing and how can it assist my Social Media Campaign? Part One

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influencer-marketing001When I started down the long, expensive road that was my dissertation, I was looking for ideas and inspiration centered on marketing with social media which was in full-swing back in 2009. I was in the midst of teaching students how to create integrated marketing campaigns, Search Engine Optimization and user centered web design. I invited one of my former students that was the webmaster for the James Cameron’s blockbuster Avatar movie to speak to one of my Consumer Behavior classes.

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